About Expert Stylist Secrets
Cosmetology school taught you how to pass the test. We teach you how to build the business.
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Expert Stylist Secrets is the beauty industry’s standard for success. Built by licensed professionals, for licensed professionals, we provide the real-world business education, advanced technical training, and professional certification that beauty school left out.
Our mission is simple: to elevate the standard of professionalism in beauty by equipping stylists, estheticians, and salon owners with the skills they need to thrive—not just survive.
We believe in powerfully positioned pricing.
In clear boundaries and confident branding.
In real strategy that generates real revenue.
We don’t chase trends.
We build legacies.
Whether you're behind the chair, running a suite, leading a team, or scaling a personal brand, our programs are designed to meet you where you are—and take you further. From premium online certifications and business intensives to industry-standard directories and downloadable resources, every offer under the ESS banner is built to move the needle.
We are not a coaching program.
We are not a vibe.
We are a system.
A system that turns underpaid artists into booked professionals.
A system that helps beauty entrepreneurs get seen, get paid, and get serious.
A system that holds the industry to a higher standard—by raising the one you hold for yourself.
A Note from the Founder
When I started Expert Stylist Secrets, I wasn’t trying to go viral. I was trying to create what didn’t exist.
After 20+ years in the beauty industry—behind the chair, in the salon owner seat, and inside high-level business masterminds—I saw a painful pattern: talented, licensed professionals being treated like hobbyists. Stylists who were brilliant with their hands, but lost when it came to strategy. Owners with full books but empty profit margins. Women with world-class instincts and zero direction.
So I built what I wished I had: a no-fluff, results-driven system to teach the real business of beauty.
Everything you’ll find here was designed with purpose and intention. This isn’t recycled advice or trendy downloads. It’s the framework I’ve used to grow a powerful, profitable career—and the exact structure I now give to others.
You don’t need to be famous to be successful.
You don’t need a million followers to build a six-figure business.
You just need a system that works.
And that’s what you’ll find here.
Welcome to Expert Stylist Secrets. Let’s raise the standard.
— Fontaine, Founder of ESS
